The Grand Mercure Recife is a luxury beachfront hotel known for its award-winning gastronomy, rich coffee traditions, pet-friendly amenities, and authentic Brazilian northeast cultural experiences.

The hotel offers versatile event spaces, premium hospitality, and is a popular destination for families, couples, and business travelers.

The Grand Mercure Recife aimed to spotlight their exceptional pet-friendly services, renowned gastronomy, unique coffee rituals, versatile event spaces, and luxurious amenities. Our goal was to capture and convey the essence of these features to attract a broader audience.

To elevate Grand Mercure Recife’s online presence, we implemented a multi-faceted social media strategy where we:

• Created high-quality photo/video content showcasing the hotel’s luxury amenities, pet-friendly services, and cultural experiences

• Actively engaged with followers through interactive content (eg. polls & Q&A sessions)

• Ran targeted ad campaigns on themes of “pet-friendly stays” and “gourmet dining experience”

• Aligned content curation with hotel’s promotion goals and seasonal events (eg. food campaign highlighting hotel’s premium cuisine & Valentine’s Day campaign showcasing romantic amenities)

• Provided monthly analytics reports and insights to track performance and optimize strategies in real-time

Across 3 months:

• 1240 new followers

• 350K accounts reached

• 22% increase in bookings, especially among families, with a notable increase in pet-friendly reservations

• 17% increase in couples’ bookings, with many opting for romantic amenities