Bodega Tierra Altas is a winery in Mendoza, Argentina

While the hotel had frequent guests from Mendoza, they wanted to capture guests across Argentina and worldwide. They specifically wanted to call attention to the winery's most popular experiences - their Malbec wine tour and their 4-course menu lunch.

The goal was to attract global wine-enthusiasts through showcasing the wine and food experiences and processes.

To provide a fresh asset collection of the wine tour and menu services, we did the following:

• Captured lifestyle and drone photo and video content of the winery, wineyards, and nearby areas.

• Captured food, wine products, and table assemblies

• We followed the tour to capture the guest experience and tour guides.

The lunch experience gave us opportunities to capture the high-quality wine products complementing the premium gastronomy.

We prioritized learning about how the items were created to better capture the winery's store in our content.

This would later lead to advising their marketing team on how to best use captions that are both informative of the wines, while being accessible to their target audiences.

• Photo content was published in local newspaper on the topic of Malbec wines

• Wine tour registration increased by 23% in the month following the publication

• After 6 months, there was:

  • +988 new followers

  • +44% engagement on carousel posts

  • 282 wine tour bookings in the business’ peak season, the highest recorded performance in the company’s history

  • A 12% increase of international visitors with majority visiting from Chile, Brazil, and Portugal