The Editory Collection is a Portuguese hotel group known for its commitment to design, location-driven experiences, and a refined sense of local identity.

We worked with The Editory House Ribeira, a boutique gem in Porto’s historic district, blending modern design with the soul of a former theater school.

The Editory Collection sought to refine their digital storytelling across social media by:

• Highlighting the unique personality of The Editory House Ribeira —its artistic legacy, serene guest experience, and intimate riverside charm

• Producing lifestyle-first content that resonates with experienced and design-conscious travelers

• Developing a visual and strategic foundation for future campaigns, with content usable across Instagram, email marketing, and the website

• Creating a clearer brand identity on social, aligning tone, visuals, and strategy across posts and stories

We worked closely with the team to deliver both content creation and strategic consulting:

• Developed a social media brand guide, outlining visual tone, caption voice, hashtags, and best practices tailored to The Editory Collection’s brand pillars

• Created a customized strategyfor The Editory House Ribeira, including content themes, posting cadence, and storytelling structure to boost emotional connection and consistency

• Produced high-impact content across formats:

  • 1 Reel showcasing a guest’s full experience — from check-in to riverside breakfast and relaxed city exploration

  • 1 Instagram Post focused on interiors and the property’s artistic heritage

  • 2 Daily Instagram Stories featuring the hotel’s Douro views, cozy design moments, and rich breakfast spread

  • 10 Edited Photographs capturing interiors, textures, and lifestyle moments for multi-channel use

• +980 new Instagram followers in 6 weeks, primarily from Portugal, France, and Spain

• 22% increase in engagement across feed posts after the strategy launch

• Story viewership doubled, driven by daily posting structure and stronger hooks

• Delivered a flexible library of assets that continues to be used across campaigns and the official website

• Created a cohesive visual identity for The Editory House Ribeira on Instagram and in their broader brand ecosystem

• Strengthened The Editory House Ribeira’s reputation as a design-forward, locally rooted boutique hotel, positioning it for future influencer and partner collaborations