Olivia Singular Houses is a collection of three boutique hotels:

• Marquês Garden House

• Exmo Hotel

• 1872 River House

Each offers a distinct and artful stay experience in the heart of Porto. Known for their impeccable design, romantic charm, and locally-rooted storytelling, Olivia Houses appeal to travelers seeking comfort, intimacy, and authentic connection with the city.

The Olivia team wanted to elevate each property's unique character through content that highlights the emotional guest experience —across serene gardens, panoramic river views, and culturally rich interiors.

They also needed to refresh their digital presence and build a more engaging social media presence across Instagram and their website, with emphasis on:

• Differentiating each of the three hotels while presenting a cohesive brand

• Capturing relaxed, lifestyle-driven moments to reach travels within Portugal

• Producing content that feels editorial, story-rich, and timeless

To reflect the unique charm of each Olivia property while maintaining brand cohesion, we produced:

• 3 Reels capturing a guest’s experience across each hotel: a peaceful morning in the garden at Marquês Garden House, intimate riverside moments at Exmo. Hotel, and a romantic breakfast-to-city-stroll journey at 1872 River House

• 4 Days of Instagram Stories, sharing daily highlights across rooms, lounges, gardens, and personal guest moments

• 20 Edited Photographs featuring interiors, common areas, and lifestyle visuals for seasonal and evergreen use

• Provided social media management to curate a visually powerful content library, set and implemented a social media posting strategy, and sourced a content creation team to appeal to the Portuguese spirit of the brand

• 12% increase in Instagram engagement rate in the month following content implementation

• +280 new followers over 6 weeks, primarily from target markets in Portugal, Spain, France, and the UK

• Delivered a comprehensive brand-aligned content guide and social media strategy, including visual tone, captioning voice, and content best practices

• Provided hands-on consulting to optimize Instagram performance through content pillars, post timing, and story engagement

• Strengthened the hotel’s perception as a design-forward, boutique escape rooted in Porto’s artistic heritage

• Consistent story viewership increased by 2.1x, driven by daily posting cadence and improved content hooks

• Boosted direct bookings through engaging, story-driven content that encouraged inquiries and link clicks

• Consistent high-quality images and video on a quarterly basis through the content team organized by Nyx Media